Sales Accelerator for Startups (SAS) Bootcamp
Join the SAS, an elite sales focused bootcamp for founders and startups
Edinburgh: August 13th 2024
London: August 15th 2024
Unlock Your Startup's Sales Potential: A Bootcamp for Founders Who Mean Business
Are you a founder struggling to close deals, scale your sales process, or transition from DIY to a dedicated sales team? You're not alone. In the world of startups, everyone talks about product-market fit and funding, but few address the make-or-break skill of sales.
Introducing our intensive, founder-focused Sales Bootcamp – where we cut through the fluff and deliver real-world sales strategies that work for startups.
The bootcamp is delivered by founders and professionals with real world, recent experiences with a passion for selling. By providing the one-day bootcamp we hope to make a fundamental and immediately positive impact in your business.
Why this Bootcamp is Different:
This isn't just another startup workshop - it's your fast track to mastering the most crucial skill for founder success. In just one intensive day, you'll gain battle-tested sales strategies that can dramatically accelerate your startup's growth. Learn how to close deals with enterprise clients, transition from founder-led sales to a high-performing team, and overcome startups’ unique sales challenges.
We'd like you to walk away with immediately applicable tactics, a network of like-minded founders, and ongoing support to ensure you're implementing what you've learned.
We want this bootcamp is your opportunity to transform from a founder with a product into a founder who can sell to large enterprise businesses.
Created by founders, for founders
Focused on startup-specific challenges, not corporate playbooks
Hands-on, interactive, and immediately applicable
Covers the entire sales journey – from first pitch to scaling your team
What you will Learn:
In just one day, you'll gain:
Battle-tested sales hacks to get your foot in the door with big clients
Strategies to transition from founder-led sales to a high-performing team
Insider knowledge on what really drives enterprise deals
A network of fellow founders facing the same challenges
Don't let poor sales skills be the reason your great idea fails. Join us and transform your startup's sales approach. Seats are limited, and early-bird pricing won't last.
Ready to sell like a pro? Reserve your spot now and start closing those game-changing deals.
Andrew McLauchlan in Edinburgh
“An entrepreneur at heart, I co-founded and built a financial services consultancy in London, Hong Kong, and New York. I then led a 400million+ dollar business within AWS's Global Financial Services division, expanding teams across London, Madrid, Zurich, Singapore, and Tokyo. Currently, I am focused on scaling Prescient Security, a US Cyber Security firm’s EMEA & APAC business. My expertise includes market entry, sales leadership, P&L management, international expansion, senior stakeholder engagement, team training, business modelling, sales generation, and partner co-selling with AWS. Join me to learn how to drive business success and growth.”
Charles Talbot in London
“After leaving school at 17 and experimenting with various paths, including door-to-door sales and multiple university attempts, I discovered my passion for real-world B2B sales. Embracing the internet revolution, I thrived at Overture Services during the dot-com boom, managing key accounts and learning from top leaders. I then led sales at two start-ups, growing them from virtually £0 to over £5M. My journey spans 25 years in strategic sales, martech, adtech, and CX. My sales expertise covers net new and expansion using Sandler, GAP Selling, Winning By Design, Challenger, and Value-Based sales methods. Now, I run a boutique sales enablement consultancy focused on scaling B2B sales through guided selling and helping tech founders advance and close deals with live deal coaching. Join me to learn the truths of strategic sales and how to apply them to your start-up.”
Pre-Event Engagement
Pre-event surveys to understand participant challenges and goals
One-on-one discussions for deeper insight into unique needs
On the 1-Day Bootcamp
Morning Session: Modules 1-2
Afternoon Session: Modules 3-5
Post-Event Follow-Up
Monthly online follow-up online workshops and peer feedback to keep developing your skills.
Ongoing facilitator access for coaching and Q&A
Module 1: Foundations of Startup Sales
Demystifying the sales process
Key differences between SMB and enterprise sales
Strategic vs. transactional sales
The pitching trap and how to avoid it
Module 2: Enterprise Sales Deep Dive
How enterprise sales actually works
Secrets of deal drivers and applying them to your startup
Sales hacks for getting in the door and advancing deals
Identifying and targeting the right corporate clients
Module 3: Building a Scalable Sales Process
Transitioning from founder-led sales to a sales team
Hiring and managing a sales team
Metrics to track and analyze
Working with partner ecosystems and cloud providers
Module 4: Advanced Sales Techniques
Effective techniques for building rapport
Handling objections like a pro
Strategies for closing large deals
Maintaining long-term relationships
Module 5: Practical Application
Interactive exercises and role-playing sessions
Real-world case studies and examples
Implementing sales hacks (e.g., procurement manager bypass, 90% listening technique)
What does it cost?
While we would love to provide this for free we want to create impact and value so the bootcamp comes at a small cost.
All costs include the pre-bootcamp chats and needs analysis (we want to make sure we deliver maximum value) and the follow-up monthly sessions.
Edinburgh: £500 per person
London: £750 per person
Why this matters so much to us:
We get it - selling to large organisations as a small startup is one of the toughest challenges you'll face. We've been there, building products, raising funds, and growing teams, only to realise that mastering enterprise sales is the key to B2B success.
This boot camp isn't just another event; it's born from our own struggles and triumphs in selling to big businesses. We've navigated complex decision-making structures, lengthy procurement processes, and learned to communicate value to multiple stakeholders. Trust us, it can feel like David versus Goliath.
There's a glaring gap in the startup ecosystem—plenty of focus on product development, scaling, and funding, but little on the unique challenges of selling to large enterprises. We want to help fill that gap because we believe empowering founders with enterprise sales skills can transform the B2B startup landscape.
This isn't about turning you into pushy salespeople. It's about giving you the tools to navigate corporate complexities, build relationships with decision-makers, and articulate your value proposition effectively.
If you're serious about driving your startup's success and selling to big businesses, you can't afford to miss this boot camp. It's your chance to tackle enterprise sales head-on, guided by those who have successfully done it.
Join us on this mission to bridge the gap between innovative startups and large enterprises. Let's elevate the B2B startup ecosystem together.
I'm a relentless founder with a passion for solving wicked problems and working with great people. I have experienced the pain myself and want to help others overcome the sales challenge, drive growth and help others be successful.
Don't miss this opportunity to elevate your sales game and take your business to the next level.
For more information, visit our website or contact us at info@bamn.agency. By following this agenda and promotional content, you can create a comprehensive and engaging workshop that provides founders with the tools and knowledge they need to succeed in enterprise B2B sales.